Andhra Pradesh government is now partnership with major corporate companies such as Reliance Retail, Reliance Jio Infocomm Limited and Allana group. As per the reports, this tie-up is part to strengthen the YSR Cheyutha scheme launched earlier this month.
As per the government statement ‘the partnership is designed to establish a conducive business environment with end-to-end solutions comprising capital support, market linkages, skill enhancement, and technical support, thereby empowering women and ensuring sustainable income’.
Reliance Retail will support this initiative by assisting women beneficiaries in launching up Jio Mart Kirana stores that are digitally equipped and function as online stores. These stores are branding under Jiomart.
Reliance Jio Infocomm Limited will support the YSR Cheyutha initiative through an connecting platform that will establish a direct linkage between the government and beneficiaries, enabling seamless implementation and monitoring.
The Allana group will support the technical assistance to entrepreneurial women in establishing feed units and the retail sale of hygienic meat.
This latest tie-up comes in the wake of similar agreements with AMUL, HUL, ITC, and P&G to support YSR Cheyutha beneficiaries in the state for support in dairy and retail business platforms.
